RAI gives broadcast coverage to areas of social need supported by organisations working in this field at national level.
This is achieved through three different kinds of initiatives, in compliance with the Service Contract and parliamentary guidelines on pluralism in public service programmes.

• Public fundraising programmes - special programmes entirely devoted to fundraisings or programmes scheduling fundraising appeals and instructions on donations (see the relevant regulations)
• RAI social campaigns - Free promotional slots granted by RAI under the authorization of the RAI Board of Directors to no profit organisations for the broadcast of social need-related spots they have produced (see the relevant regulations).
• Social action initiatives - proposals made by members of the public, organisations, institutions, etc, aiming at obtaining an adequate broadcast coverage on specific social need-related events (see the relevant regulations).

The regulations on the slots allocated to public fundraisings, social RAI campaign and social action initiatives have been issued by the RAI Board of Directors on February 23 2000.