120 competing projects, 90 of the most prestigious companies, more than 200 participants in the Second Convention on Responsible Communication: these are the numbers for the second edition of the Arete Award (Siracusa, 29 September - 2 October 2005), promoted by the Santa Chiara Club and the monthly publication Tempo Economico. The recognition was thought up to give visibility to those who, while working in communications, identify with the values of transparency and correctness and carry the banner without refusing business.

The Overall Prize for the best communication product from a social responsibility point of view was assigned to Unilever Italia for its Dove campaign "For authentic beauty".

For the different categories in the competition, your votes produced the following winners:

• Company communication: ATM (Milanese Transport Company) for its "Good Samaritan" project
• Public communication: The Police with its awareness campaign "Prevention of fraud against the elderly" and "Drive carefully, zero alcohol, all your life"
• Social communication: Piazza dei Mestieri Foundation for its brand image campaign
• Internal communication: Banca Intesa for "WebIntesaTv"
• Publishing: Thirty Hours of Life Association for the book "the world of opposites"; the prize was collected by Lorella Cuccarini, a dedicated member of the association
• Radio: the programme of Rai Radio Uno "Different from whom" conducted by Ilaria Sotis
• Television: The Rai Due programme, "A world of colours"
• Internet: the web site for children "Taking the tablet" by the Meyer Foundation
• Cinema: the film by Roberto Faenza "In the sunlight" about the tragic tale of Don Puglisi
• Theatre: Piccolo Theatre in Milan for the "Mediterranean Festival"
• Journalists: Francesco Maggio from the weekly publication "Vita"

Some special awards were also given: Santa Chiara Club special prize to Siemens Italia for its "Siemens for children in Ethiopia" project; Tempo Economico special prize to the Town Council of Rovigo for its "City of Rovigo prize on the national CSR"; Nielsen Media Research Special Prize to TSF (Railway Tele Systems) for the company convention "The musical"; Planet Life Economy Foundation special prize to BNL for its "Company journalism - multi-channel and multistakeholder communication strategy" project; ISVI special prize to Humanitas for telematic journalism "Humanitas Health"; Alcatel special prize to the Cuniolo Institute for the awareness campaign "We're all on the same road: TIRespetto" (word play for: I Respect You); Special prizes from the Jury to Rai Cinema and Paolo Peluffo, Communication Adviser to the President of the Republic.

Finally, a special mention to Bayer for the full length film "The Journey" and the Town Council of Como for organising the first all night event.