Communications on women's health:
an opportunity of social commitment for companies
Milan, Palazzo Bovaro
29th November 2004
PROGRAMME
Moderators:
Francesca Merzagora - Chairwoman of the Italian Forum of Europa Donna
Carlo Romeo - Head of the Rai Social Action Department
Speeches:
"The commitment of the Institutions: early diagnosis and communication"
Hon. Stefania Prestigiacomo Minister for Equal Opportunity
"The commitment of the Institutions: women and work"
Sen. Grazia Sestini Undersecretary for the Ministry of Labour and Social Policies
"Companies' responsibilities towards society: obstacles and difficulties"
Sir Gianpiero Cantoni
"Companies' responsibilities towards society: the Bracco experience"
Diana Bracco Chairwoman and Managing Director of Bracco S.p.a.
"How to build an effective campaign"
Emanuele Pirella Chairman of Lowe Pirella
"Social communications"
Alberto Contri Chairman of Pubblicità Progresso
"A language for women"
Grazia Longoni Io Donna
"A social-economic framework"
Giorgio Lo Nardi La Repubblica
"The training of new managers for the social company"
Giorgio Fiorentini the Bocconi University of Milan
"The role of Bank Foundations"
Mariella Enoc Commissioner of the Cariplo Foundation
"Partnership between profit and non profit"
Alessandro Beda Vice Chairman of Sodalitas
"The importance of communication"
Umberto Veronesi Scientific director of the European Oncology Institute of Milan